Emerging media and its role in times of tragedy

This week, the world saw a terrible attack against citizens of Paris. A city accustomed with so much joy and beauty went through hours and hours of panic, over one hundred were dead and many were wounded. My heart aches for the ones affected. Hoping for a speedy recovery for this beautiful city and for more tolerance and compassion from human beings.

Social media played an important part on this sad incident. Almost everyone with an active profile on any platform had something to say, from condolences to opinion. On Friday night, Charlie Hebdo cartoonist Joann Sfar published a series of cartoons that convey his sadness and anger on Instagram, as reports emerged that people had been killed in a string of attacks across the city. Here is one:

screenshot-i100.independent.co.uk 2015-11-14 13-57-19

Facebook made the Safety Check page available, where people living in Paris or currently traveling in the area could mark themselves safe. The feature was first activated in April, when Nepal was affected by a deadly earthquake. Once again, people could use the feature to tell friends and family that they are ok.

The feature works like this: Facebook uses geolocation to identify users who live or may be traveling in an area affected by a disaster. The social-media network then sends these users a notification asking about their safety, and encouraging them to “check in” to let friends know that they are safe.

Mark Zuckerberg posted on his Facebook page: “When disasters happen, people need to know their loved ones are safe. It’s moments like this that being able to connect really matters”. I was relieved to see that all my Parisian friends were safe.

screenshot-www.facebook.com 2015-11-14 14-03-05

On Twitter, Paris-based Twitter users created the hashtag #PorteOuverte, which translates to ‘open door — urging other users to open up their doors to those affected by the attacks, and inviting anyone affected to take shelter in their homes.

screenshot-shifter.pt 2015-11-14 14-19-14

It is interesting to see how social media interacts with tragedies like this one. I applaud the initiative by Facebook, and all the French citizens opening their doors to the ones in need.


About Mariana De Lucca

Mariana De Lucca is a Global SEO Specialist at iProspect, currently leading digital marketing strategies for Sony Electronics. She is also working towards her graduate degree in Integrated Marketing Communications at West Virginia University. She worked as a journalist and in the music industry before joining the Google Search Ads Quality team as an admin. Having all forms of emerging media as a passion, she holds Audience Development and Digital Rights certifications from YouTube, and worked as a Partner Development Manager for the YouTube channel and MCN AwesomenessTV.
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