About the Author

Mariana De Lucca is a Global SEO Specialist at iProspect, currently leading digital marketing strategies for Sony Electronics. She worked as a journalist and in the music industry before joining the Google Search Ads Quality team as an admin. Having all forms of emerging media as a passion, she holds Audience Development and Digital Rights certifications from YouTube, and worked as a Partner Development Manager for the YouTube channel and MCN AwesomenessTV. She is also working towards her graduate degree in Integrated Marketing Communications at West Virginia University.

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