Author Archives: Mariana De Lucca

About Mariana De Lucca

Mariana De Lucca is a Global SEO Specialist at iProspect, currently leading digital marketing strategies for Sony Electronics. She is also working towards her graduate degree in Integrated Marketing Communications at West Virginia University. She worked as a journalist and in the music industry before joining the Google Search Ads Quality team as an admin. Having all forms of emerging media as a passion, she holds Audience Development and Digital Rights certifications from YouTube, and worked as a Partner Development Manager for the YouTube channel and MCN AwesomenessTV.

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Social trends we can’t ignore in 2016

2015 is almost over. As social continues to evolve, marketers must ask “what is next” and adapt to the ever changing social trends. The speed of social has always been dizzying — new platforms, behaviors, memes and audiences are created … Continue reading

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When a nation depends on an app

As a Brazilian living abroad and leaving hundreds on friends and family behind, I’ve never seen a bigger social media commotion from my mother nation on social media than… the day WhatsApp stopped working in Brazil. This Thursday (December 17), … Continue reading

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Web analytics and the importance of integrating with Social and SEO strategies

Web analytics consists in collecting, measuring, analyzing and reporting all activity on a website or other online asset in order to track consumer behavior. It can also be applied to social media assets, and be the base of search engine … Continue reading

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Travel planning made easier: using emerging media resources

After a year of hard work at my job, plus school, races, kickball leagues, social life, bla bla… It is finally time for my VACATION! I’m going to Thailand for 2 weeks and I could not be happier. It will … Continue reading

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Creating attractive email marketing

Although we studied email marketing briefly on IMC week 4, I did not have a chance to write about email yet. I had the opportunity to learn about email marketing on  my last job, sending bi-weekly newsletters about our network … Continue reading

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Emerging media and its role in times of tragedy

This week, the world saw a terrible attack against citizens of Paris. A city accustomed with so much joy and beauty went through hours and hours of panic, over one hundred were dead and many were wounded. My heart aches … Continue reading

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